I just completed this press release for a government contractor that earned a spot on the Inc. 5000 list of fastest growing, private companies in America. What a great accomplishment!
LANDING PAGES - EYEWEAR INDUSTRY
Eyewear walks the fine line between healthcare and fashion. I created the content for the two sample landing pages shown below:
DIGITAL BANNER ADS
I have specialized experience in digital marketing (website content, email campaigns, social media, banner ads, SMStext etc.) that attracts, engages, drives, and converts an organization's target demographic.
Platforms used: Mail Chimp, Constant Contact, GetResponse, EmailOctopus
MARKETING PHYSICAL THERAPY
The flyer below was created for a physical therapist opening her own practice. She needed an 8.5x11 ad that could be placed in a program as well as become its own stand-alone marketing piece. I developed both the design and copy for this piece.
Q&A HEALTHCARE INFO SHEET
Knowing when to see your doctor can be a matter of life or death. Created for a hospital publication, the piece below tackles some of the most frequently asked questions about GERD with expert, Dr. Anand Nath.
SOCIAL MEDIA ADVERTISING
Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. In fact, an estimated 92% of marketers use social media as part of their regular advertising efforts. Below is a recent post made using strategic keywords and hashtags to bring recognition to an organization honored for their dedication to hiring veterans.
SOCIAL MEDIA POSTS
Social media posts are a great way to let others know what you've been up to - as well as what events are coming down the pipeline. Below are a handful of posts created for a local Maryland page.
DIGITAL BANNER AD
What better way to thank your employees than to recognize that an astounding 70% have served their country. I created this graphic for social media purposes.
Moving to Southern Maryland? It can be tricky finding your way around a new area. With this relocation flyer, new residents and visitors can scout out the best places to eat, shop or rent. I am responsible for the content, layout and design of these publications.
Calvert COunty Mid-Term REport
Each year, the Calvert County (Maryland) Board of County Commissioners presents its Midterm Progress Report on local government initiatives and accomplishments. The report provides an overview of county government operations in a variety of areas. I handled all the design and layout elements of this project.
To review the Report in its entirety, click here.
DIGITAL BeNEFITS AD
Got benefits? Let potential employees know what's in store for them! This ad was created for social media purposes as part of a campaign to advertise several job openings. I was responsible for the content, layout and design.
DIGITAL EMPLOYEE SPOTLIGHT
Showcasing your employees - especially in a remote work situation - boosts morale. In this digital campaign, we spotlighted several hard workers who went above and beyond to keep the company feeling connected. These graphics were used both on the company's website as well as their social media channels.
Covid-19 INFO FLYER
This flyer was created to educate Southern Maryland residents during the pandemic. Both the content and design are my own.
Each year, thousands of organizations across the country reach out to their supporters for an end-of-year donation. I wrote and designed this letter for a non-profit that specializes in educational programs for emerging business leaders.
Real Estate for College Students
Recently, I had the chance to showcase my copywriting and design skills for HousingScout.com. Each year, this Texas based company helps thousands of college students find a place to rest their head. But, they're so much more than your average real estate company. Their hip, modern finds ensure that the college experience is far beyond ordinary! (Where was this when I was in college?)
COMPLETE MARKETING PACKAGES
All that and a bag of chips!
These days, businesses and organizations need the whole package. From website content to printed brochures, having a complete marketing kit is no longer a nicety.
No matter what your business needs to succeed, we can help make that happen. Whether your online content needs updating, or you'd like to impress with a full-color print magazines, I can help take your business to the next level!
Let your customers know what's happening with a regular newsletter. This piece was written for a dance studio that wanted to keep in touch with its patrons throughout the spring.
Wedding FUN - DESIGN PIECES
When I was asked to create some fun pieces for a rustic, country wedding, I jumped at the chance! These pieces not only fit the setting, but became keepsakes after the big day was over.
Business Card Design
While there are many options on the market today, some professionals enjoy have that unique "one-of-a-kind" card. These cards were created for an up-and-coming photographer who wanted to give her business a polished look.
Hi! I'm Barbara, and I'm a copywriter and designer for a variety of industries