Strategic Communications Leader | Storytelling That Drives Results

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Marketing and communications professional with 15+ years of experience across healthcare, medtech/med device, education, nonprofit, and corporate environments.

Strategic Communications

Developing messaging frameworks, campaigns, and narratives that align with organizational goals and resonate with key audiences.

Content & Storytelling​

Creating clear, compelling content across channels - from executive communications to digital marketing and publications.

Cross-Functional Execution

Partnering across teams to deliver integrated campaigns, ensuring consistency across brand, content, and design.

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Career Highlights

• Led content initiatives that earned recognition from TIME Magazine, MedCity News, AI Journal, Digital Health, eHealthcare Leadership, and TITAN Awards.
• Increased website traffic by 35% through strategic content development, SEO optimization, and audience-focused storytelling.
• Grew social media audiences 3x while significantly increasing engagement through targeted content programs and brand narrative development. 
•  Strengthened brand positioning and consistency across global teams, contributing to increased market presence and stronger campaign effectiveness

I'd love to be considered for the job!

Click the link above to email me.
I'd love to hear more about your open roles and upcoming opportunities. 

About Barbara

I’m a communications and marketing leader with more than 15 years of experience helping organizations tell clear, compelling stories - especially in complex or highly regulated industries.

My background spans healthcare, medtech, education, nonprofit, and corporate environments, where I’ve led strategic messaging, content development, and integrated communications initiatives.

​ I’m known for bringing clarity to complex topics and partnering across teams to deliver work that aligns business objectives with audience needs - whether through thought leadership, campaigns, or product storytelling.

Download Resume & Career Snapshot

​A detailed overview of my experience in strategic communications, content development, and marketing across healthcare, corporate, and nonprofit environments.

Download my Resume

Career Snapshot PDF

CORE CAPABILITIES

PLATFORMS & TOOLS

• Brand Storytelling & Messaging
• Omnichannel Marketing
• Go-to-Market (GTM) Content Strategy 
• SEO/SEM ​​
  
• Content Strategy & Development
• Global Marketing Campaigns
• Analytics & Performance Optimization
• Digital & AI-Driven Marketing

• Marketing & CRM: Salesforce, HubSpot
• Analytics & Insights: Google Analytics, Brandwatch, 
• Content & Creative: Adobe Creative Suite
• Project Management: Asana, Trello, Monday.com
• AI & Emerging Tools: Copilot, ChatGPT, Claude, Perplexity

Explore a selection of my recent work, including healthcare communications, thought leadership, and integrated marketing initiatives.

View My Portfolio

Have we connected on LinkedIn? 

Feel free to reach out to me on LinkedIn through my profile: ​Barbara Hanks | LinkedIn