Strategic Communications in Action
Below is a selection of communications and marketing work focused on strategic messaging, thought leadership, and multi-channel campaigns.
Marketing Materials - Patient Focused (Pediatric & Adult)
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Overview
Developed a suite of patient education brochures for children, teens, and parents preparing for surgery with the Senhance® Surgical System. Created age-appropriate, engaging content that translated complex surgical concepts into accessible information, including interactive elements designed specifically for pediatric and teen audiences. Materials were distributed to hospitals across the United States and Europe to support patient and caregiver education. Outcome The materials were widely distributed across hospital networks and positively received by patients, parents, and healthcare teams, helping build confidence, understanding, and trust throughout the surgical journey. |
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Thought Leadership Article | Healthcare Communications
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Overview
Ghostwrote a physician-authored article published in MedCity News, translating complex clinical insights into clear, engaging content for a national audience. Positioned the physician as a credible industry voice within a highly regulated space. Outcome Contributed to increased website traffic and visibility following publication, while supporting multiple media interview opportunities for the physician and strengthening overall thought leadership presence. |
Impact Report | Financial Services & Community Development
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Overview
Developed the 2021 Impact Report for CityFirst, translating community investment initiatives into compelling, human-centered stories. Conducted interviews with borrowers, community partners, and organizational leaders, then wrote all report content, highlighting the measurable impact of affordable housing, small business lending, and economic development programs. Outcome Created a narrative-driven report that showcased CityFirst's mission and impact through authentic stakeholder voices and data-informed storytelling. The report strengthened communication with investors, partners, and community stakeholders while demonstrating the organization's commitment to equitable economic growth. |
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Website Content Development | Healthcare Technology (Asensus Surgical)
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Developed key website content for a global medical device company, including product and brand messaging for advanced robotic surgical technology. Translated complex clinical and technical concepts into clear, audience-focused content for surgeons, hospital administrators, and industry stakeholders.
Outcome Supported product positioning and digital engagement by aligning messaging to key value drivers, including surgical efficiency, cost considerations, and improved clinical outcomes. Content contributed to a cohesive digital presence designed to educate, engage, and support commercial objectives. |
Video Content | Healthcare Technology (BBC StoryWorks Collaboration)
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Collaborated with BBC StoryWorks to develop messaging and narrative for a branded video highlighting Asensus Surgical’s Senhance® Surgical System. Helped shape a compelling story around augmented intelligence and the future of surgery, translating complex technology into an engaging, audience-friendly narrative.
Outcome Supported brand awareness and thought leadership by positioning the technology within a broader industry conversation, reinforcing Asensus’s role as an innovator in a highly regulated healthcare space. |
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Thought Leadership & Media Recognition | Healthcare Technology (TIME Magazine)
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Developed the submission narrative for a healthcare technology platform, translating complex clinical innovation and product positioning into a compelling, externally facing story aligned with media and industry audiences. Content was crafted to clearly communicate the platform’s differentiated value and real-world impact within a highly competitive and regulated space.
Outcome Helped secure national recognition with the platform being named one of TIME’s Best Inventions of 2024, significantly elevating brand visibility and reinforcing its position as an innovator in healthcare technology. |
Community Magazine & Patient Stories | Healthcare Communications
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Overview
Developed feature articles, physician profiles, patient success stories, and community health content for St. Mary's Hospital publications and outreach programs. Interviewed physicians, clinical staff, patients, and community leaders to translate complex healthcare topics into clear, engaging stories for local audiences. Outcome Strengthened community awareness of hospital services and expertise while supporting patient engagement and physician visibility. Content helped connect the hospital's mission with the people it served through accessible, human-centered storytelling. |
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Annual Report / Public Sector Communications | Calvert County Government
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Overview
Collaborated on the development of Calvert County Government's 2021 Midterm Progress Report, helping shape the publication's overall layout, visual design, and content presentation. Worked closely with county leadership and staff to organize complex information into a clear, engaging report that highlighted key initiatives, community investments, fiscal stewardship, infrastructure improvements, and the county's COVID-19 response. Outcome Produced a polished, reader-friendly report that communicated two years of county accomplishments through accessible storytelling, strong visual organization, and data-driven content. The publication helped increase transparency and demonstrated how county resources and strategic initiatives were delivering value to residents. |
Additional Communications & Campaign Work
