KEYWORD SPAMMING
Are you familiar with the phrase "keyword spamming" or "keyword stuffing"? It's what happens when a writer uses a keyword (or phrase) over and over again with the intention of ranking higher in Google's listings. Take a look at this sample:
Buy natural birdseed from us! Your bird will love his new natural birdseed. Natural birdseed is great for your bird!
Wow.
Clearly, their goal is sell natural birdseed. But, did you have any appreciation for the way it was presented? Of course not.
I know many of us have stumbled across similar text. It's annoying, isn't it? Not only does it lack any sort of value, but you come away feeling overwhelmed by sentences that don't educate or inform. The sole purpose of that passage was to inundate a search engine with keywords.
When you create online content for your own medical, health or wellness practice, you want to educate your readers - NOT frustrate them. There's a lot of value in keywords for search engine optimization (SEO). When done correctly, holistically placed keywords are a goldmine for your business. They can draw new readers to your site and help your Google rankings.
When creating content for you, I focus on giving your audience useful, information-rich content that uses keywords appropriately and in context. If you're need of a blog, article, or some new "About Us" content for your web page, let's chat!
Buy natural birdseed from us! Your bird will love his new natural birdseed. Natural birdseed is great for your bird!
Wow.
Clearly, their goal is sell natural birdseed. But, did you have any appreciation for the way it was presented? Of course not.
I know many of us have stumbled across similar text. It's annoying, isn't it? Not only does it lack any sort of value, but you come away feeling overwhelmed by sentences that don't educate or inform. The sole purpose of that passage was to inundate a search engine with keywords.
When you create online content for your own medical, health or wellness practice, you want to educate your readers - NOT frustrate them. There's a lot of value in keywords for search engine optimization (SEO). When done correctly, holistically placed keywords are a goldmine for your business. They can draw new readers to your site and help your Google rankings.
When creating content for you, I focus on giving your audience useful, information-rich content that uses keywords appropriately and in context. If you're need of a blog, article, or some new "About Us" content for your web page, let's chat!